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Meet The Coaches

Lee Armfield

About Lee

Michael Armfield

About Michael

Jessie Henderson

About Jessie

Ashley Rutherford

About Ashely


Years In




Combined Years
Of Experience



Success Stories

Within 3 months, my
business grew! And I

I finally, saw a profit not only in my bank account, but in myself. Lee has a gift to see what I was struggling to find & master, and bring it out of me. Like a rudder & wind...& wind...

Your guidance made a
significant impact in our

We have been able to secure and train 7 part time staff members who are all working as volunteers. We are on target to open our new store in late August...

I saw the personal
and emotional elements

I began working with Michael after making the decision to seek out a new career coach to help me with a professional transition. He walked beside me as both coach and counselor...

Are You Ready To Accomplish Your Dreams?

Complete any one of our free assessments and receive a complimentary
coaching session with the ArmfieldGroup.

or give us a call: 561-336-6117


Business Coaching – Step 4: Marketing by / in Business / October 3rd, 2017

Don’t Let Marketing Scare You From Pursuing Your Dreams When you think of marketing for your business, what is the first thing that comes to your mind? If the thought of marketing your business brings emotions of fear and uncertainty, it is probably safe to say that you have not taken the time to really think about and plan for how you will attract your ideal customer. Wherever you find yourself in relation to the topic of Marketing, I encourage you to take some time and think through this vital component of your business. Before you spend a single dollar on your marketing campaign it is vital for you to have a thorough understanding of who your ideal customer really is. You may be thinking, anyone who buys my product or service is an ideal client. This is so far from the truth. Think about it. Who was the last customer you served that brought you great joy? They utilized your product or service, they loved it, they paid their bill on time, they referred you to a friend, and they continue to come back for more. Now think about the last customer that you served that did not follow…

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Business Coaching — Step 5: Metrics by / in Business / October 3rd, 2017

The other day I was chatting with a business owner about his marketing campaign. He began to tell me how blessed he was as many new prospects were showing up at his business. It had been a long road to develop compelling marketing messages that were actually targeted to his ideal prospect. I celebrated with him and encouraged him to continue to measure the marketing dollars he was spending to correlate with actual new customers he had gained. As I shared this valuable tip for his business his face began to change. I could see what I had said did not really register with him. I then shared more about what having metrics in place could do for him as a business owner. His eyes lit up as he realized he had done the hard work of clarifying his marketing message but had never really measured the ROI (return on investment). We dove into each of his marketing channels. He is currently gaining new prospects by using FaceBook paid ads, the newspaper, a networking group, client referrals, and a direct mail piece. Then we added up the cost of each of these channels. I then asked him to tell me…

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wellness coaching
Wellness Coaching: Improving Your Body and Your Mind Will Follow by / in Wellness / September 27th, 2017

There are many different types of coaches, and all of them can help you improve your life. Wellness coaches are no exception. Lately, wellness coaching is a popular trend. And there’s good reason for it. Find out what a wellness coach can do for you and what the benefits can be for you. What is Wellness Coaching? The answer to this question is simple. When you participate in wellness coaching, you hire someone to help you reach your emotional and health goals. To help you achieve those goals, your coach motivates you and helps you come up with strategies for meeting your goals. This type of coaching isn’t only about fitness. In fact, it’s much more than that. Your wellness coach could help you quit smoking, reduce your stress, and develop healthier eating habits. While he could also help you to lose weight, it’s more than that. Your coach doesn’t only provide you with a diet plan or an exercise regiment. Instead, he gives you a guideline that helps you make better health decisions throughout your life. Although you might get quick weight loss results, it’s not a short-term solution. It’s a long-term solution to living a healthier lifestyle. Your…

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1034 Gateway Blvd., Suite #104, Boynton Beach FL 33426
Phone: 561-336-6117

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